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How to Make Sure Your Book Gets Read

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You’ve finally finished writing your book. Now, how do you ensure it reaches its target audience? Successfully launching a book is harder than you might think. To get it right, employ these four strategies. First, create a launch list. This means identifying a group of interested readers well in advance of publication and driving them to subscribe to your email list. Second, drive early reviews on places like and GoodReads by distributing advance review copies of your book. Third, appear on podcasts to talk at length about the themes of your book to an audience of potential readers. Finally, leverage bulk sales by trading your public speaking, coaching, or consulting services for bulk purchases of your book.

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