Mattel Reclaims its Rights to Disney Barbies from Hasbro
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Back in 2016, the famous Barbie brand Mattel lost its lucrative license to represent Disney characters (particularly Disney princesses) as Barbie dolls. The company Hasbro took the license instead, causing an upset in the Mattel company (and a loss of a $440 million income source, according to the Wall Street Journal) alongside a new challenge
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Mattel reclaims rights for Disney Princess toys from Hasbro
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