Uncle Ben's, Mrs. Butterworth's Reconsidering Branding
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After the company behind Aunt Jemima announced it would be fully rebranding, Uncle Ben, Mrs. Butterworth’s, and Cream of Wheat are reconsidering their racist branding.
Uncle Ben's, Mrs. Butterworth's and Cream of Wheat review branding after Aunt Jemima announces name change - CBS News
Explained: How George Floyd protests have forced a reckoning among top US brands
Cream of Wheat, Mrs. Butterworth's to Review Mascots
Uncle Ben, Mrs. Butterworth and Cream of Wheat Face Review - The New York Times
Uncle Ben's announces official name and graphics changes – Fall River Reporter
Mrs. Butterworth's, Aunt Jemima, Uncle Ben's phasing out racial brand images
Rapper Master P launches Black-owned food brand
Redesigning Blatantly Racist Brands is Not Enough – PRINT Magazine
Cream of Wheat, Mrs. Butterworth confront race in packaging
Mrs. Butterworth's undergoing 'brand and packaging review' after Aunt Jemima, Uncle Ben's announce redesigns
Descendants of 'Aunt Jemima' not supportive of rebranding
Uncle Ben's and Mrs. Butterworth's follow Aunt Jemima in move to phase out racial stereotypes in logos
Uncle Ben's and Mrs. Butterworth's Plan Changes to Their Brand, Logos
