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Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing

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Learn how this Denmark brand became a household name through its marketing efforts.

brand relevance in changing time for industry disruptors…

A Toy Story: LEGO, Aristotle, and the Business of Play” – Todd Weir

Get This National Lego Day PowerPoint And Google Slides

The Year of the Lego

Lego using relationship marketing to reposition its brand - By Khizar Khattak

How Lego Is Building a Non-brick Empire - Knowledge at Wharton

The Bizarre Chaotic History Behind the World's Most Creative Toy, by Shenbaga Lakshmi

Innovation powerhouse Lego builds big ideas with small bricks

Classic Building Bricks 100 Pieces 2x4 Light Gray (Medium Stone Grey), Classic Brick Block Parts and Pieces 3001, Compatible with Lego, Age 6+ Creative Building Block Toys for Kids : Tools

Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing