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Learn how this Denmark brand became a household name through its marketing efforts.
brand relevance in changing time for industry disruptors…
A Toy Story: LEGO, Aristotle, and the Business of Play” – Todd Weir
Get This National Lego Day PowerPoint And Google Slides
The Year of the Lego
Lego using relationship marketing to reposition its brand - By Khizar Khattak
How Lego Is Building a Non-brick Empire - Knowledge at Wharton
The Bizarre Chaotic History Behind the World's Most Creative Toy, by Shenbaga Lakshmi
Innovation powerhouse Lego builds big ideas with small bricks
Classic Building Bricks 100 Pieces 2x4 Light Gray (Medium Stone Grey), Classic Brick Block Parts and Pieces 3001, Compatible with Lego, Age 6+ Creative Building Block Toys for Kids : Tools
Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing