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Following a 1 million signature Greenpeace petition, LEGO has pledged not to renew a 50-year link with the oil company Shell. The move comes as Shell bids to renew its Arctic drilling in 2015, and following revelations that it is trying to dilute environmental regulation in Arctic waters.
Feedback: Greenpeace and Lego
LEGO Ends 50-Year Partnership with Shell After 6M People Campaign to Save the Arctic
Shell, Brickipedia
An Analysis of LEGO's Response to an Attack on its Partnership with Royal Dutch Shell - Inquiries Journal
Lego: Everything Is Not Awesome, Don't Panic London, Greenpeace, D&AD Awards 2015 Pencil Winner, Advertising & Marketing Communications - Not for Profit
Lego toys drowning in oil spell end for Shell promotional deal – The Denver Post
Lego ends marketing deal with Shell after Greenpeace campaign
How LEGO got awesome to #SaveTheArctic - Greenpeace USA
Shell losing play partner
Greenpeace victory - LEGO ends Shell promotion link
How did Greenpeace get LEGO to ditch Shell play sets?
Lego to Stop Making Shell Play Sets After Greenpeace Campaign - WSJ